Quick and Easy Website Tweaks to Automate Your Real Estate Sales Funnel
Automation is the most valuable instrument in your box for saving time. It allows you to complete more tasks in less time while assisting customers through your sales funnel without interruption.
However, most real estate specialists overlook one thing: their website.
Use Your Blog to Create a Mailing List
You probably have a blog like any good Realtor. But are you using your blog to its full potential?
A mailing list and regular newsletters are two strategies to utilize your blog to your advantage. You may do this by incorporating opt-in forms on your website. Subscribers can sign up for your blog and get new content sent directly to their email inboxes.
Is there a strong call to action after each blog article? When readers have finished reading your post, they are ready to learn more. As a result, allow them to learn more by including an opt-in at the end of each newsletter.
Use Lead Magnets to Capture More Leads
You might also use lead magnets to boost your website's effectiveness. Lead magnets are incentives you offer prospective leads in exchange for their contact info.
You can also charge for providing useful content or an expert opinion on a specific subject area. For example, you might offer an e-book on real estate investing, a simple checklist (for example, in the case of packing), or any other helpful information that demonstrates your industry expertise and client understanding. It also allows readers to opt-in and joins your mailing list. This is an excellent approach to getting leads and developing a business connection with prospects. So here's your chance to think outside the box!
Automate and Personalize your Email Campaigns
Treat each portion of subscribers differently. A single mailing list for all new listings will not be effective for home sellers. What is the most frequent response from a dissatisfied subscriber? Yes, they do leave, perhaps never to return!
You may conveniently categorize your subscribers with the aid of your email automation program. And, if technology isn't your thing, you'll need an OBM or VA who is tech-savvy! Determine how you'll target each part of your mailing list and give them information to help them move down the funnel next.
Keep Them Reading With Related Links
Do you update old blog articles to regularly link to newer material? This important upkeep step will aid visitors in finding the information they seek by linking related pieces of content. Visitors are unlikely to seek out these stories on their own. You may indirectly promote these pieces by linking them to people who come across them.
This tactic not only keeps people on your site but it's also approved by Google. By linking to one another, you encourage search engine bots to crawl your website more thoroughly and improve the rankings of your most relevant postings.
[Hint: This is, again, a perfect job for your VA.]
meet Sheena
Backed by two decades of demonstrated experience, I help purpose-driven women in real estate grow their businesses and achieve ultimate success with proven systems.
