10 Prospecting Activities For Realtors To Stay Relevant During Covid-19
It's not the time to stand out for the wrong reason, especially when times are as unpredictable as we have with COVID-19. When it comes to social media, we always need to be non-salesy, although now more than ever, there is a need for sensitivity and discretion.
You must also continue to be visible. But how will you stay current in this era?
If you think outside the box, you may put your networking talents to excellent use as an active part of your neighborhood. Doing so will not only help you stay current, but it can also go a long way toward alleviating feelings of powerlessness.
The following list provides value and positive things to help you and your community look at the upside.
Community-focused
Create a Helpful, Specific Community COVID-19 Guide.
You may build a list of resources for particular concerns that people face in the pandemic by conducting some research and reaching out to local institutions. Don't just rely on government information such as medical assistance numbers and food relief efforts. Instead, consider specific things people might require, such as online anxiety assistance or free legal advice during difficult economic times.
Find out who provides first responder discounts on things like free meals, coffee, care, and more in your region. Introduce a Facebook live session on wheres and hows. Remember to leave a message for our courageous paramedics and medical personnel! Not to mention the supply people that make sure we receive everything we need!
Record Directions on Relevant Procedures
Have you ever attempted to figure out anything complicated on your own? Allow your audience to escape the tension by filming a step-by-step tutorial on how to do these time-consuming but essential tasks. This is something they will remember and appreciate for a long time.
With the pandemic wreaking havoc on financial situations, the Treasury, IRS, and federal government have implemented various assistance programs. Create a simple-to-understand handbook so your audience won't spend much time figuring out how to qualify for aid.
You may also produce handbooks for filing for unemployment, obtaining a business loan, or debt relief.
Use Facebook Live to Explain Concepts Currently in the Spotlight.
Many individuals are not thinking too clearly at the moment. They might be qualified for a mortgage deferment, but they mistake it for forbearance. Assist them in understanding all of the variables and drawbacks so that they may make an educated selection.
Maybe it's a new job opportunity. Look for these and make them known, whether online or local. A despondent or desperate individual may fail to notice things right beneath their nose, and you may never know whose life you might improve due to your efforts.
Bring a Little Upliftment
Interview individuals who are making a difference in the community and help to lighten some of the present pessimism. You may utilize split screens to show people doing good things. It might be a businessperson who gave food or necessities to the homeless or simply made services more accessible for the public.
Scour social media for these heroes and act quickly. Highlighting these local businesses may help the community. Once again, shining a light on the good amid uncertainty and assisting people in locating assistance they require.
Business Blasts
When it comes to your company's actual operations, consider them from the standpoint that this pandemic is not only life-changing but also a business evolution.
Get Creative With Live Video
Real estate is changing! Virtual homes are becoming more popular, and it's time for us all to embrace this change.
Arrange your virtual tour to allow visitors to sign up. On the day, arrive early and prepared with everything you'll need. Treat it as a normal showing, but remember to turn on all of the lights since illumination is important for video quality.
Start the live video several minutes before schedule, allowing participants time to log in properly. Also, remind everyone to save their queries for the end and not to intrude on the meeting. It'd be ideal if they had a pen and paper on hand to document anything that catches their eye during the session. Afterward, give them some time to ask questions. Also, keep the virtual house or event to less than 30 minutes.
Stay in contact with your Clients
What about a video conference with all of your prospects and prior clients? Let them know you're thinking of them and researching everything there is to know about surviving the pandemic as a buyer and seller.
Keep Educating Your Audience
Whether it's on Facebook live, social media videos, or a webinar, keep educating your audience about recent changes in finance and alternative options for dealing with these economic difficulties. As your level of expertise increases, add to theirs. In this manner, you continue to be technically up-to-date.
Check out this amazing program that allows you to broadcast from several platforms simultaneously. Don't you just love how technology assists us in these stressful times?
Involve your Strategic Partners
Create a seminar or hold live sessions with one or more important partners to educate them on changes and innovative methods. Working together sends out the message that you're there for each other during these difficult economic times.
For fun
Create a Home School Survival Guide
Create a list of entertaining activities to help parents get involved and enjoy themselves at the same time. It's not difficult to come by seasoned homeschoolers' suggestions, which shows that you are conscious of your customer's problems.
Host a Workout Hour
Take the time to locate a partner that can add value. Contact your local gym or personal trainer and inquire whether they offer any workouts in video format. Host a monthly workout hour from your Facebook live account with several trainers if they don't already have it. We all need to keep our fitness levels up! (HINT: My husband is a professional trainer, he can host the workouts for you! 😉 )
Do you have any innovative methods to stay current during a pandemic? Leave a remark below with your ideas!
meet sheena
Backed by two decades of demonstrated experience, I help purpose-driven women in real estate grow their businesses and achieve ultimate success with proven systems.
