Common Mistakes That Send Strategic Partners Running in Real Estate
Strategic partners and alliances can help you reach more people than you could on your own. Therefore, you should work hard to build strong relationships with these people because they can help you in the future.
But there are some mistakes that realtors make, even unwittingly, that will frustrate and also turn your potential partners away. Here’s how to spot them and fix them.
Not Making Use of Opportunities for Promotion
Real estate agents who are busy are detail-oriented planners. We know we need to create listings, generate leads, seal closings, and perform all the other marketing activities that come with being a real estate professional.
But with all that business, it is easy to miss an opportunity to work with one of your partners. So it is important to stay on top of things if you went through all that trouble approaching and setting up possible partnerships.
If you have an OBM or VA, this might be a question of educating her on your partnering mission so that she can see possible collaboration opportunities on your calendar. You may also publish your schedule so that everyone knows what's ahead. Then, let them know they're welcome to offer campaign ideas.
Bottom line: If there's a chance to work with a partner on a campaign, don't pass it up. Make sure you're prepared to spot these kinds of possibilities and that you keep your side of the bargain.
Not Having a Clear Benefit in Mind for Them
Partnerships are always a two-way street. You have to give as much as you take. When you are looking for partners, make sure that you think about what they will get out of the deal. There are some things you can do to help make your alliance successful.
Make certain your potential partners know how your partnership would benefit them. If you can give them a decent starting point, it will make things much simpler for everyone. In a nutshell, failing to provide advantages in a strategic collaboration will be annoying. You'll lose credibility, and the connection will backfire. Make certain that you can profit handsomely from the collaboration and deliver promptly.
Not Being on the Same Page
Although both partners should be forthright regarding their respective limitations and capabilities from the start, there are several things to consider. Don't want to undertake a major development project? If that's the case, don't make it seem like you do.
Communicating your real capacity and potential is a step toward establishing long-term trust. And trust—more than a good bargain today—is more important. Being truthful allows for future involvement, even on a smaller scale, or the possibility of greater things. whether a brief campaign now and then or an ongoing strategic partnership.
The bottom line: This is a relationship, so respect and treat it with the same degree of respect and importance as any other association by openly discussing your limitations. Doing so fosters confidence and strong partnerships.
Your strategic partners and connections are some of your most valuable assets. Treat them as such, and they will reciprocate with additional sales, more leads, and a lot of social adoration.
When things fall into place, ensure that both sides are aware of the goals and responsibilities for this collaboration. Excellent communication is critical for developing a long-term relationship,
meet Sheena
Backed by two decades of demonstrated experience, I help purpose-driven women in real estate grow their businesses and achieve ultimate success with proven systems.
