3 Steps to Automate Your Real Estate Follow-Up System
Collecting leads is the key to your success as a real estate agent. However, leads alone will not suffice. Now that you've optimized your sales funnel for obtaining leads, the secret to real success is following up with them. Of course, you already know this.
Following up is a time-consuming and sometimes discouraging task. But what if you could take the hassle out of this process and give yourself more time to focus on your objectives?
In reality, this is rather simple. When done correctly, it will guide your consumers from an interest in your services to a transaction at the perfect moment for them. Let's look at how to put together a successful follow-up system.
Segment Your Audience
In a previous article, we discussed how to identify who your target audience is. Your first step should be to determine the intent of the person visiting your website. Are they selling or purchasing? Is it their first time looking for real estate property? Are they seeking to acquire a home or a commercial building?
Make it simple for them to respond by including a specific call to action on relevant articles. If possible, include essential fields on your contact forms. However, you don't want to annoy them! You have a chance now to get their information and their intentions. Once you've obtained both of these things, you have struck gold
Target your Specific Segments
Many autoresponders enable you to target emails based on the recipient's action. This makes it simple to tailor follow-up communications for each person. Want to send a follow-up email to those who clicked a particular link? Make a segment and send it off. Do you want to re-engage with folks who haven't opened? This is easy to do with the right tools and systems in place.
To get more information about a specific customer or visitor, you may dig even further in Wishpond and identify exact user actions. For example, using a home buyer's scenario, you may see which properties they looked at on your site. Find out what type of property they prefer by looking at their patterns of response. This may assist you in providing them with the ideal house, possibly even on the first follow-up.
Another approach to categorize your list is by what they don't buy. If a subscriber has been on a directory where you're advertising your top-level properties and has yet to make a purchase, it may be too costly or not the right fit right now. Move this audience to an autoresponder series or even a simple drip campaign that informs them about alternatives at a lower price. They will turn to you when the time comes to take action, as long as you keep your services and expertise fresh in their minds in a non-intrusive manner.
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Create the Follow-Up
All of these strategies will assist you in understanding your target audience better. Keep track of your stats. Open and click rates are important. Pay attention to the advertisements that work, as well as those that don't work. You'll be better equipped to target specific segments of your audience based on their goals once you have the information on hand.
Send automated emails to leads with a specific purpose and a drip campaign that sends out messages at regular intervals. Make sure they're packed with useful information, although brief.
While these techniques are effective at producing more leads than you would have on your own, nothing compares to the personal touch. These strategies are no substitute for a genuine phone conversation in which you may have a hot lead. Work in the text message and social media efforts as well, and you'll be sure to smash it!
Don't worry if all of this appears to be a lot for you to do. The Leverage Co has demonstrated success in laying the marketing foundation your company requires to succeed. Why not seek our assistance by reaching out?
meet Sheena
Backed by two decades of demonstrated experience, I help purpose-driven women in real estate grow their businesses and achieve ultimate success with proven systems.
