Top Tips for Branding Your Real Estate Business in a Digital World
In 2020, the real estate sector changed forever as a result of a pandemic. If you're a realtor and didn't have a digital presence at that time, I'm sure you had to change things up.
As crazy as it was, it was one of the best things that could have happened. It meant progress and opened the doors to so many more opportunities. It also meant that things got overwhelming, fast.
If you find yourself out of your comfort zone, don't worry. You are not alone. You may feel that certain essentials are missing if you throw yourself into developing an internet presence or filling the holes you thought you still had time to address.
Even if you've had a digital presence for years, you're up against stiffer competition than ever before because everyone is rushing to keep up with the changes. Rather than focusing on being present, you should aim to stand out.
So, in this post, I'd like to share my three most important branding recommendations for those seeking to become a digital lighthouse.
1. Find your Ideal Client and focus on them
It is crucial to find your ideal client. You could be a Realtor. Be there for any home seller or buyer, thereby creating a safe business sphere. Or you could grab an entire, distinct segment and own it.
Zoning in on a specific slice of the industry, such as first-time home buyers, move-up buyers, new builds, or luxury real estate, helps you fine-tune your focus. It opens a whole new world of marketing opportunities.
Start targeting clients by zoning in on their tastes and needs. Stop talking to a vast audience of the general population. Tailor your content and offerings accordingly.
2. Be Seen By the Right People
Showcase your expertise by hosting online webinars, Q&A Sessions with Lenders, builders, or other industry partners. Sponsoring community events can be visually promoted on social media, using videos, images, and a bit of hype. In doing so, you stay super relevant.
You can even add fun and excitement by hosting online events that have nothing to do with business! How about a vision board party using Canva, creating their dream home goals? Or any fun and interactive zoom sessions with your client niche in mind. Coming across as fun, engaging, and exciting will help build the perception of your business and you - Branding gold!
3. Show your Worth
How will people know that you are the one that will add value to their real estate journey? Make sure that you provide as many testimonials as possible. Showcase the ones that your clients can relate to. Get them talking on a video while at their happiest! Make sure to get these happy moments on social media and your website.
Follow up with some older clients to get reviews from the viewpoint of a few months in, so people can build trust in the long-term success of working with you. If they are willing to do a case study, make use of the opportunity.
It’s called social proof for a reason! It works.
Of course, this is only the start of branding yourself effectively. Book a free business audit and let's see where you can leverage your business to the next level in this competitive new normal!
meet Sheena
Backed by two decades of demonstrated experience, I help purpose-driven women in real estate grow their businesses and achieve ultimate success with proven systems.
