4 Ways to Keep your Content Marketing Going - Even When You Don't Feel Like it
To be successful online, you already know that a significant amount of content is required, including videos, to engage your audience regularly.
However, with clients demanding your undivided attention and arranging other business affairs, there might not be enough time to get it all done. There's a formula around this.
Here are 4 simple tips to keep your content marketing going when you don't feel like it.
Constant Content? You Bet!
When your content is tailored to the concerns that matter most to your target audience, it will undoubtedly catch their attention. You stay current when it's flowing.
But, do you have the time and energy to maintain a content campaign with so much happening in your business? This is where having a practical schedule comes in handy.
In general, most real estate-related content should combine region-specific information with real-life situations that influence home buyers and sellers. And, when I say content, it doesn't have to be a "Your Complete Guide To (add any problem here) "- 5000 word, downloadable blog article.
A simple option to keep your content constant and consistent might include posting images and brief videos to let your audience know that you're still around. Plus, they will always have something to look forward to.
Capture the Moments
Consider every video you produce an opportunity to tie your brand to who you are; there's your formula in a nutshell. Keep them succinct, informative, and lively.
Never let a chance pass you by to capture a memory using your phone. Technology has made this easy, especially since most of us have our smartphones close by. Grab every opportunity that comes your way because, as you know, there's never a bad time to post content. Make notes in an app like Asana or Evernote if possible when you can't post immediately.
Think Ahead Constantly
As a Realtor, you're already accustomed to coming up with creative solutions on the fly. It's usually feasible to forecast how your audience thinks in advance.
To illustrate:
This pandemic has given birth to a new work-from-home culture that we haven't seen before. Because many people were forced to make do with cleaning out a spare room or setting up an office or classroom in a shared area, individuals will now be preoccupied with the new "need" on their real estate wish list—the perfect home office. This will likely include more room and superior features for entertaining the family at home to be better prepared.
Keeping this in mind as you plan your marketing strategy, finishing 2020 on a high note will put you ahead of the competition. So, while the rest of the world is preoccupied with holidays, you'll be one step ahead if you start now.
Reframe your business as a service to help people solve their problems and live better lives. This will allow you to connect with how your followers think and perceive things. When you create posts, whether for your blog or social media platforms, look for opportunities to comment and advise.
You may also develop a standard approach for operations so that you can utilize templates as needed.
Leave the Rest to Us
You can now turn to a person who has your back at all times for the time-consuming marketing and organizational headaches. We specialize in assisting you, the Realtor, in these areas at The Leverage Co. While you concentrate on what you do best and follow the guidelines stated above, we'll take care of the rest. You may also hire a virtual assistant to handle all the things you don't want to do. Now that is a winning formula!
meet Sheena
Backed by two decades of demonstrated experience, I help purpose-driven women in real estate grow their businesses and achieve ultimate success with proven systems.
