Facing Imposter Syndrome? Most Real Estate Agents Do (and They Need This Free Tool!)

Imagine receiving an email that throws you for a loop.

That's exactly what happened to me recently.

A seemingly simple question, "What was your past production level and GCI (Gross Commission Income)?" triggered a wave of self-doubt.

GCI, or Gross Commission Income, is the total amount of money a real estate agent earns from commissions on property sales.

It's a key metric for measuring an agent's performance and financial success.

Knowing your GCI is crucial for several reasons:

  • Track Progress: See if your income is growing over time.

  • Set Goals: Establish realistic targets for your business.

  • Negotiate Better: Use data when discussing commission rates with brokers or clients.

Unfortunately, many real estate agents, myself included, haven't tracked their GCI or other key metrics for a long time.

This can lead to disorganization, inconsistent income, and a feeling of being lost at sea.

The real estate industry can be feast or famine.

Without a system to track your income and activity, it's difficult to:

  • Plan for the future

  • Make smart business decisions

Introducing My FREE GCI Tracker Google Sheet!

This free Google Spreadsheet helps you track your GCI, transactions, and other important metrics. By using this tool, you can gain valuable insights and make data-driven decisions to achieve greater success.

Overcoming Insecurity and Finding Validation

To overcome the insecurity triggered by the email, I reflected on my 23 years in the real estate industry and created a list of my accomplishments. I then contacted my best friend for her perspective on my life's work. She reassured me of what I had already concluded—that my experience and the challenges I'd overcome had equipped me perfectly to help other agents achieve their goals.

Tracking down my past GCI figures was difficult because I hadn't been keeping up with it. This experience resonated deeply. Like many agents, I had been chasing the next opportunity without taking the time to track my progress. This lack of data made it hard to see the bigger picture and fueled feelings of inconsistency.

However, this doesn't have to be your story! From now on, use my free Google Sheet to track your GCI and gain valuable insights, avoiding the same pitfalls. This newfound focus on structure and measurement will help you achieve greater success and build confidence in your abilities. You'll be able to see clear progress and make data-driven decisions to propel your real estate career forward.

Building a Track Record of Success

The Leverage Co. has improved the lives of hundreds of agents by helping them achieve greater organization and conquer tasks they'd long procrastinated on. Here are just a few of the many top-producing agents I've had the pleasure of working with:

…and many more.

Quantifiable Impact

Our services go beyond organization. Some agents have seen significant production increases, while others have built a strong team within a year. Many have also reported reclaiming up to 20 hours weekly, allowing them to focus on what truly matters.

Tracking your GCI allows you to see clear progress and make data-driven decisions. This newfound focus on structure and measurement will not only help you achieve greater success but also build confidence in your abilities.

The Leverage Co.: Helping You Level Up

The Leverage Co. is here to help you achieve greater organization and conquer tasks you've been putting off. We offer a variety of tools and systems designed to help you build a successful real estate business.

Ready to Take Control? Download Your Free GCI Tracking Tool Today!

Start tracking your GCI and gain valuable insights into your business. It's the first step to taking control and achieving your real estate goals.

Want to Learn More?

Visit our website at www.theleverageco.com to explore our resources and see how we can help you level up your business!


meet Sheena

Backed by two decades of demonstrated experience, I help purpose-driven women in real estate grow their businesses and achieve ultimate success with proven systems.

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