Sell More Homes with Flodesk: The Email Marketing Solution for Busy Agents
If you’re a real estate agent, you know how tough it is to juggle showings, client calls, paperwork, and marketing—all at once.
Marketing often falls by the wayside, but here’s the truth: email marketing is one of the most powerful tools in your arsenal for closing deals and growing your business.
The problem?
Most agents don’t have the time to create and manage an effective email marketing strategy.
That’s why I’m here to introduce you to Flodesk, the ultimate email marketing solution for busy real estate agents. Flodesk doesn’t just simplify email marketing—it automates it, allowing you to nurture leads, build relationships, and close more homes without spending hours glued to your computer.
But before we dive into the nitty-gritty, let’s talk about the three hidden blind spots that might be silently stifling your real estate goals.
Spoiler alert: Flodesk is the solution you’ve been waiting for.
Blind Spot #1: Inconsistent Follow-Up Is Costing You Clients
Why This Is Holding You Back:
Raise your hand if you’ve ever let a hot lead slip through the cracks because you got too busy to follow up. Yeah, me too. Inconsistent follow-up is one of the most common problems for real estate agents, and it’s a real deal-killer. Studies show that most sales happen after the 5th to 12th contact—but here’s the kicker: most agents stop following up after the first or second touchpoint.
If you don’t consistently follow up, those leads you’ve worked so hard to get will go cold, and someone else will close the deal.
So, what’s the fix? Automated email follow-up.
How Flodesk Can Help:
With Flodesk, you can set up automated email sequences that take care of the follow-up for you. Once a lead enters your system—whether they have downloaded a buyer’s guide or signed up for a consultation—Flodesk nurtures them with a series of pre-designed emails. You can stay top-of-mind without having to manually chase leads.
Here’s how Flodesk makes follow-up a breeze:
Automated Workflows: Flodesk allows you to set up custom email workflows that automatically send tailored messages based on user actions, such as signing up for a free resource or clicking a link.
Scheduled Campaigns: You can schedule regular emails, like market updates or home-buying tips, to go out consistently over time. Set it up once and let Flodesk do the rest.
The bottom line? With Flodesk handling your follow-up, you’ll never lose a lead because of a busy schedule.
Blind Spot #2: Lack of Niche Marketing Is Diluting Your Message
Why This Is Holding You Back:
Here’s the deal: when you try to appeal to everyone, you appeal to no one. Real estate agents often make the mistake of sending out generic emails to their entire list—whether they’re first-time homebuyers, investors, or downsizers. This one-size-fits-all approach might seem efficient, but it doesn’t speak directly to your clients’ unique needs. Niche marketing is where the magic happens.
By narrowing your focus to a specific niche, you can position yourself as an expert in that area, build deeper relationships, and stand out from the crowd. Whether your niche is luxury homes, first-time buyers, or investment properties, tailoring your messaging makes a huge difference.
How Flodesk Can Help:
Flodesk makes it incredibly easy to segment your audience and send personalized, niche-specific emails. Here’s how you can use it to zero in on your target market:
Audience Segmentation: With Flodesk, you can create multiple segments for your different audiences. Have a list for first-time buyers, another for luxury clients, and a third for investors? No problem. Each group gets content that’s specifically designed for them.
Customizable Workflows: Tailor your email workflows for each niche, offering first-time buyers educational tips and sending luxury clients updates on high-end listings.
When you speak directly to your audience’s needs, you build trust and credibility—exactly what Flodesk helps you do.
Blind Spot #3: Over-Reliance on Social Media Without Converting Followers
Why This Is Holding You Back:
Let’s face it—social media is great for visibility, but likes and comments don’t pay the bills. One of the biggest blind spots for agents is relying too much on social media without converting those followers into actual leads. Sure, it’s great to build a following. Still, if you’re not capturing those followers’ contact info and nurturing them through email marketing, you’re missing out on real business opportunities.
The problem with social media? You don’t own those platforms, and algorithms can change overnight. You could lose access to your followers in an instant. What you do own, however, is your email list.
How Flodesk Can Help:
Flodesk helps you turn your social media followers into actual leads by creating lead magnets and landing pages that capture email addresses. Once they’re in your system, Flodesk takes over with automated workflows that nurture those leads into clients.
Here’s how Flodesk bridges the gap between social media and email marketing:
Lead Magnets: Create valuable resources, like a “First-Time Homebuyer’s Guide” or “Top Market Trends,” and offer them to your followers in exchange for their email. Flodesk makes it easy to set up beautiful landing pages where followers can sign up.
Automated Nurturing: Once your followers are on your email list, use Flodesk to send them emails that build trust, showcase your expertise, and eventually lead them to book a consultation or view a property.
Social media is a great tool, but your email list is where the real magic happens. And Flodesk is the tool that helps you convert those followers into paying clients.
Sell More Homes with Flodesk: The Solution for Busy Agents
Inconsistent follow-up, lack of niche marketing, and over-reliance on social media without converting followers—these blind spots are silently stifling your real estate growth. But the good news is Flodesk can help you fix all three.
With Flodesk, you can:
Automate your email marketing to stay top-of-mind with leads.
Segment your audience and deliver niche-specific content that builds trust.
Convert your social media followers into email subscribers and nurture them until they’re ready to make a move.
Flodesk allows you to simplify your marketing, free up your time, and focus on what you do best—selling homes.
Ready to take your email marketing to the next level and sell more homes? Start your free 30-day trial with Flodesk today and use code LEVERAGECO to get 50% off your first year.
meet Sheena
Backed by two decades of demonstrated experience, I help purpose-driven women in real estate grow their businesses and achieve ultimate success with proven systems.
