Email Templates Every Realtor Should Have
Crafting real estate email templates that work doesn't have to be a hassle. Investing time and energy into creating customized templates for your client’s wants and desires can help you close more sales this year!
But sometimes, sitting down to craft those emails can be time-consuming. And, if you don't particularly pride yourself on being a writer, your motivation to do anything will hit the fan quickly!
That's why I've done all the hard work for you.
If you're a realtor who wants to do well professionally and financially, you need to use my email templates. These will assist with communication between leads and clients and help build strong relationships, which are key in this line of work. When you perfect your rapport-building skills, many clients will soon follow.
To streamline your marketing process, I have crafted these customizable real estate email templates for you. When you get my email template bundle, you can personalize them to make sure they perfectly fit the needs of your target audience and business!
Nurture Email Sequence
Chances are, if you don't have a nurture sequence as a realtor, you aren’t cultivating the relationship you should with your database. This is especially important if you aren’t actively using a Customer Relationship Management (CRM) tool.
The importance of the nurture sequence cannot be underestimated, as it keeps you front and center in the minds of prospects. When a lead is ready to purchase or sell, they’ll likely look to reach out, as they’ve been receiving emails with tips directly in their inbox.
A nurture sequence could include a list of emails with market updates, cleaning and staging tips, real estate news, and much more.
A Post-Closing Emails
After all the hard work you’ve put in, you need to leave your clients with the best possible impression. This is vital for future business.
Remember to ask for feedback in your post-closing emails! By expressing gratitude for the opportunity to do business with customers and asking how to improve, you show that their opinions are valued. This will help create a lasting impression that will bring more success.
Ask for reviews unapologetically, yet make it worth their time. Most homeowners want to move on with their lives as soon as possible, so provide them an incentive in return. Offering gifts like a restaurant or Amazon gift card is a great way to get these reviews!
Your post-closing email sequence should always incorporate the request for referrals. It's an effective way to supplement your marketing efforts without doing extra work, so be sure to let your past clients know that you are open and available if they need any services again or know someone who could use a real estate agent. Plus, it’s a great opportunity to continue fostering relationships with them!
Cold Introduction Email
While you attract leads through consistent marketing on Instagram and other platforms, you may have to reach out to people you’ve never interacted with.
This requires a ‘cold introduction’ email. It’s best to keep it brief. Let the recipient know who you are, the brokerage you work for, your purpose for writing, and what you can do for them.
To conclude the email, ask them to take action, whether to give you a call (ensure to leave your number) or respond to the email.
Reaching For Sale By Owner Leads
Some owners may choose to sell their own properties, but that doesn’t mean that’s what they genuinely want to do. I have seen situations where FSBO leads were convinced to work with a Realtor instead.
The truth is, most FSBOs believe they save more when they go at it alone. That may be the case. However, as a Realtor, it is your job to tell them about the pitfalls or challenges they will encounter along the way without professional expertise.
When you reach out to an FSBO lead, express sympathy and let them know how working with you saves time, reduces emotional distress, and prevents legal ramifications should a mistake be made.
Reconnect with Past Client Email
Having a way to stay in touch with past customers is very important for your business and your overall financial health. Failing to reach out means forfeiting potential revenue opportunities—not ideal if you know what I mean! Furthermore, engaging with others regularly increases the likelihood of being referred for new work; thus increasing the chances of success.
Maintaining relationships with past clients allows you to be referred for future business opportunities. Don't undervalue the importance of staying in contact; reach out and re-establish yourself by apologizing for not keeping in touch more often. Offering assistance or suggesting that they pass on your information if they know anyone looking into real estate is a great way to start a conversation again! With this opportunity, two of their relatives or friends could be seeking help from an agent like yourself!
More Than 60 Email Templates with Nurture Sequences
To maximize your marketing efforts, I crafted over sixty unique email templates you can use to communicate with potential customers, leads, and current clients. In addition, you'll have access to individual emails and those that form a communication sequence.
Alongside the abovementioned email templates, you can also access various other templates to suit your needs.
Expired listing email (if listing agent)
Expired listing email (if you are not the listing agent)
Neighborhood expertise email
New listing email
Open house feedback email
Open hour or showing email
Low-interest rate email
Testimonial email
Under contract email
Real estate newsletter
and much more
All of these templates can be yours. If you’re ready to stay on top of your email marketing, build your list like never before, and get more customers, you’ll want to snag this offer. To access all 60 templates, you have to subscribe to my membership. To join the waitlist for this program and get instant access to 20 emails now, click here.
meet Sheena
Backed by two decades of demonstrated experience, I help purpose-driven women in real estate grow their businesses and achieve ultimate success with proven systems.
